Samsung Chairman Criticizes Mobile Division for Copying Apple Designs

Galaxy Buds 3 Pro

Samsung's latest product releases, the Galaxy Watch Ultra, Galaxy Buds3, and Galaxy Buds3 Pro, have sparked significant controversy. The designs of these devices bear striking resemblances to Apple's Watch Ultra, AirPods 3, and AirPods Pro 2, leading to widespread criticism and dissatisfaction within Samsung's top leadership. According to a recent report from Korea, Samsung Electronics Executive Chairman Jay Y. Lee has expressed his displeasure with the mobile division's perceived copycat behavior, prompting internal changes and a shift in strategy to prevent future incidents.

Samsung's Controversial Unpacked Event

In July 2024, Samsung held its highly anticipated Unpacked event, where it unveiled the Galaxy Watch Ultra, Galaxy Buds3, and Galaxy Buds3 Pro. These products were expected to set new standards in the wearable and audio markets, but instead, they became the most controversial Samsung products in recent years due to their design similarities with Apple's offerings.

Executive Chairman Jay Y. Lee's Response

Jay Y. Lee, known for his typically calm demeanor, has taken an uncharacteristically firm stance on this issue. Reports from Korean media highlight his concerns about the mobile division's direction, leading to unspecified actions against mobile division head TM Roh. The chairman's intervention underscores the seriousness of the situation and the need for a course correction to restore Samsung's innovation reputation.

Design Controversies

Galaxy Watch Ultra vs. Apple Watch Ultra

The Galaxy Watch Ultra has drawn comparisons to Apple's Watch Ultra, despite the latter's rectangular design compared to Samsung's traditionally round watch faces. This shift in design language for the Galaxy Watch Ultra has led to accusations of copying Apple, tarnishing Samsung's unique brand identity in the smartwatch market.

Samsung Galaxy Watch Ultra (left) vs. Apple Watch Ultra (right)

Galaxy Buds3 and Buds3 Pro vs. AirPods

The Galaxy Buds3 and Buds3 Pro have faced similar scrutiny. The Buds3 are Samsung's first earbuds with stems, a design popularized by Apple's AirPods. This move away from previous Galaxy Buds designs has been seen as an attempt to mimic Apple's successful formula. Additionally, the Buds3 Pro has encountered quality control issues, with reports of silicone ear tips tearing, further compounding the controversy.

Samsung Galaxy Buds3 (left) vs. Apple AirPods Pro 2 (right)

Internal Atmosphere and Future Directions

The internal atmosphere at Samsung has reportedly been tense since the controversy broke. Lee's dissatisfaction has led to calls for a change in the mobile division's approach to product design and innovation. The goal is to ensure that Samsung reclaims its position as a leader in original and groundbreaking technology, rather than following in the footsteps of its competitors.

Impact on Samsung's Reputation

This controversy has significant implications for Samsung's brand reputation. The company has long been recognized for its innovative approach and distinctive designs. However, the recent incidents have raised questions about its commitment to originality and quality. Moving forward, Samsung must address these concerns to maintain consumer trust and loyalty.

Comparisons with Apple's Products

Watch Comparison

While Samsung's Galaxy Watch line has traditionally featured round designs, the new Galaxy Watch Ultra's resemblance to the Apple Watch Ultra has sparked debates. Apple's Watch Ultra, though rectangular, has become a benchmark for high-end smartwatches, making any similarity a point of contention.

Buds Comparison

The design shift in the Galaxy Buds3 series is particularly striking. The introduction of stems, a hallmark of Apple's AirPods, marks a departure from Samsung's previous designs. This change has not only invited criticism but also set the stage for quality control issues, further detracting from the product's appeal.

Quality Control Issues

The quality control problems with the Galaxy Buds3 Pro have added another layer of complexity to the controversy. Users have reported that the silicone ear tips tend to tear when removed, indicating potential lapses in product testing and quality assurance. Addressing these issues will be crucial for Samsung to restore consumer confidence.

Future Strategy and Innovation

In response to the backlash, Samsung is expected to revise its strategy for the mobile division. This likely involves a renewed focus on innovation and differentiation, ensuring that future products stand out in the market for their unique features and superior quality. The company's leadership is keen to avoid any further accusations of copying and to reinforce its image as a pioneer in technology.

Samsung's recent controversies surrounding the Galaxy Watch Ultra, Galaxy Buds3, and Galaxy Buds3 Pro have highlighted the challenges of maintaining originality and innovation in a competitive market. Executive Chairman Jay Y. Lee's dissatisfaction and subsequent actions signal a pivotal moment for the company. By addressing the design and quality issues, Samsung aims to reaffirm its commitment to leading through innovation and setting new industry standards.

Final Thoughts

Samsung's ability to navigate this controversy and emerge stronger will depend on its willingness to learn from these incidents and prioritize genuine innovation. As the company moves forward, it will be essential to balance competitive pressures with the need to preserve its unique identity and uphold the high standards that consumers have come to expect.