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| Apple Intelligence |
According to sources familiar with the matter, Apple Intelligence, the company's highly anticipated AI feature, will not be launching alongside the new iPhones in September. Instead, it is expected to be released in October through a software update.
Delayed Release of Apple Intelligence
Despite initial plans, Apple has yet to provide the AI features to software developers. However, it is anticipated that Apple Intelligence will be available this week via the iOS 18.1 beta and iPadOS 18.1 beta. Introduced at WWDC in June, this AI feature will be compatible with all new devices powered by the A17 and M series chips. Additionally, older devices like the iPhone 15 Pro, iPhone 15 Pro Max, all iPad Pro tablets launched after April 2021, and all iPad Air tablets launched after March 2022 will also receive the update.
Impact of EU Regulations on Apple Intelligence
Last month, Apple warned that its AI features might face delays due to the European Union's technology regulations. Specifically, the Digital Markets Act (DMA) has introduced regulatory uncertainties that have affected the rollout of Phone Mirroring, SharePlay Screen, and Apple Intelligence for EU users in 2024. Apple has expressed concerns that the interoperability requirements mandated by the EU could compromise the integrity of its products, as well as user privacy and data security.
Apple's Statement on Regulatory Challenges
Apple has stated that the regulatory environment in the EU poses significant challenges. The company emphasized its commitment to maintaining the highest standards of privacy and security for its users. The delay in the rollout of Apple Intelligence and other AI features is a direct response to these regulatory hurdles, as Apple seeks to ensure compliance without compromising its core values.
Looking Ahead
As Apple continues to navigate these regulatory challenges, the delayed release of Apple Intelligence underscores the complexities tech companies face in a rapidly evolving regulatory landscape. Users can expect to see these innovative AI features rolled out in the coming weeks, with a strong emphasis on security and privacy, as Apple remains committed to delivering cutting-edge technology to its global customer base.
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